What is Business Presence?

A powerful business presence exudes high-level professionalism in attire, posture, conduct, and verbal skills as well as displaying confidence, leadership, and personal power in a businesslike manner. A powerful business presence conveys on the nonverbal level: "I am intelligent; I have choices; I am resourceful; I can be authoritative, easily managing and inspiring other people; and I am capable of handling any business situation in this field, including conflict and curve balls."

Know the components of business presence, and learn how to use them to your advantage:

• Attire - all aspects of your clothing selections, including accessories such as shoes, jewelry, eye-glasses, etc.
• Hair - style, color, condition, length
• Grooming - overall cleanliness, and personal presentation, including fragrances use and abuse
• Posture - confidence in the way you hold yourself
• Demeanor - mannerisms, and body language
• Business Accessories -such as briefcases, pens, technology tools, etc.
• Communication Skills - articulation, eye contact, and effective listening
• Etiquette Skills - the right handshake, business protocols, and courtesies

More tips from Sherry's best-selling book, Casual Power:
	Today’s Business Attire Sherry defines three levels of "business attire", one of which is "business casual".
	Demystifying Business Casual The word “business” is still the primary focus. Casual as it relates to apparel merely means "informal". Being too casual in business can sabotage your career.
	Power Colors Which color have an air of authority, which undermine a businesslike statement?
	Pants in the Workplace Some pants that are "hot" on the fashion scene spell sabotage for you when worn in the workplace.
	Jeans in the Workplace How to wear jeans without becoming a business casual casualty.
	Professional Demeanor
	Inspiring Trust You can inspire the opportunity for others to trust you with these characteristics...