Defining Your Business
Demystifying Business Casual
The word “business” is still the primary
focus. Casual as it relates to apparel merely means "informal".
Being too casual in business can sabotage your career. Think about
these other definitions of the word "casual":
- At random
- Not serious or thorough
- One that serves or appears
at irregular intervals, especially a temporary worker
in mind, true "business casual is simply a comfortably
relaxed version of traditional business attire with no sacrifice
of professionalism or personal power" (page 18, Casual
Power). Business casual is only a small step away from the
Attire category. All business environments require a certain
level of professionalism or you risk not being taken seriously,
respect, and stalling out in your career.
from Casual Power, page 11:
The word “casual” fosters confusion. It demands to
be decoded. Casual dress represents more than just one category
of attire. Six classifications of informal dress have been incorrectly
lumped together as “casual.” Failure to recognize and
understand the nuances of these categories lays the foundation
for the widespread confusion that exists today.
A diverse range
of garments and accessories is represented within these six primary
classifications. For example, shoes could mean
hiking boots, sneakers, sandals, loafers, or high heels.
/ classifications make up "casual dress":
See Casual Power, pages
11-19, for illustrations and examples!.